The APCI Advertising and Marketing Department has released its 2017-2018 Ad Program Schedule, per the Mspark Program Planner for 2017-2018. Please see below for details.
| 2017-2018 Ad Program Schedule |
| APCI Ad Month |
In Home Date |
Sale End Date |
Store Contract
Dates |
Early Order
Out-of-state stores |
Pharmacy Participation
Deadline† |
| January |
Dec 29-30* |
Jan 17 |
Dec 8- Jan 7 |
Dec 6 |
Nov 14 |
| February |
Jan 31-Feb 1 |
Feb 11 |
Jan 8- Feb 11# |
Jan 6 |
Dec 14 |
| March |
Feb 28-Mar 1 |
Mar 11 |
Feb 8 - Mar 11 |
Feb 6 |
Jan 13 |
| April |
Mar 28-29 |
Apr 8 |
Mar 9 - Apr 8# |
Mar 6 |
Feb 15 |
| May |
Apr 25-26 |
May 6 |
Apr 7 - May 6 |
Apr 5 |
Mar 15 |
| June |
May 30-31 |
June 10 |
May 8 - Jun 10 |
May 5 |
Apr 14 |
| July |
June 27-28 |
July 8 |
Jun 9 - Jul 8 |
June 5 |
May 15 |
| August |
July 25-26 |
Aug 5 |
Jul 7 - Aug 5 |
July 6 |
June 14 |
| September |
August 29-30 |
Sept 9 |
Aug 9 - Sept 9 |
Aug 7 |
July 14 |
| October |
Sept 26-27 |
Oct 7 |
Sept 8- Oct 7 |
Sept 5 |
Aug 15 |
| November |
Oct 24-25 |
Nov 4 |
Oct 9 - Nov 4 |
Oct 5 |
Sept 15 |
| December |
Nov 28-29 |
Dec 9 |
Nov 8 - Dec 9 |
Nov 6 |
Oct 16 |
| January '18 |
Dec 27-28** |
Jan 6 |
Dec 8-Jan 6 |
Dec 5 |
Nov 15 |
NOTES:
† All paperwork & route selection complete
* January 2017 ad drops on Dec 29-30 THURS/FRI – EXCEPT WOODSTOCK WHICH DROPS 12/26
** January 2018 drops Dec 28-29 WED/THURS
# Valentine through Feb 14, Easter through April 16, Halloween through Oct 31, Christmas through 12/31
For more information about the APCI Ad Program, contact the APCI Advertising and Marketing Department at (800) 532-2724.