Front End Development

Front End Development and Advertising

Utilizing APCI's Front End Development programs can generate traffic for your store!

The Front End Development process begins with our Circular Program. With this program, you get monthly themed circulars customized for your store. The circulars are either direct mailed for you by APCI or shipped to your local newspaper or shopper for distribution. The circular is available in two format sizes ranging from 50 to 85 items! Approximately 80% of advertised items are everyday in-stock merchandise, and ad sale prices are competitive or BELOW NATIONAL CHAINS! No pre-booking on ad merchandise is necessary!

A good way to keep traffic in your store generated by the circulars flowing smoothly is by having advertised products prominently displayed prior to the beginning sale date, pre-priced shelf talkers in place, and window signs visibly hung in windows. And, of course, an effective and efficient point-of-sale system will help keep your store's cash flow moving smoothly. APCI works with several approved vendors who can assist with store shelving, layout, and point-of-sale systems.

For more information about APCI's Front End Development services, click the links below:

Front End News

13

Oct

2016

Ad Program Schedule 2017-2018

The APCI Advertising and Marketing Department has released its 2017-2018 Ad Program Schedule, per the Mspark Program Planner for 2017-2018.

7

Jun

2016

Gift Card Mall now available through McKesson

McKesson now makes it easy for APCI members to offer a wide selection of merchant gift cards to their patients!

6

Jun

2016

Consumer Preparation Checklist

Your front end is the most visible aspect of your brand. What impression is your front end giving your customers? As prescription margins continue to decline, you need a way to make that money back, and your front end is an ideal tool to help support your profit...

4

May

2016

APCI members get Fast Badge registration for AmericasMart

APCI members planning to attend the AmericasMart Gift & Home Market in Atlanta this July can skip the registration lines with Fast Badge registration!

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