The CMS guidelines regarding pharmacy/provider marketing activities apply to contracted pharmacies. These guidelines apply to changes in or newly formed co-branding relationships which pharmacies may have with Plan Sponsors.

Providers must not steer, or attempt to steer, potential Part D Enrollees toward a specific plan or limited number of plans. Providers may assist a Part D Enrollee in an objective assessment of his/her needs and potential options to meet those needs. However, any assistance provided to a Part D Enrollee by a contractual, co-branded, or otherwise affiliated Provider, must result in a plan selection that is always in the best interest of the Part D Enrollee. Providers may engage in discussions with Part D Enrollees should a Part D Enrollee seek advice. However, Providers must remain neutral when assisting a Part D Enrollee with enrollment decisions.

*Please see attachment for more information*